Simple retention strategies to keep clients coming back for more
7 Strategies you can use
Packaging your services needs to be strategic and to serve a purpose beyond just making your service-based business’s operations more effective. If you can put together services that offer solutions to your clients’ problems, you can expect to see an improvement in client retention.
Take on the client’s problem as your own
By taking on your client’s problems as your own, you can build a deep and lasting relationship with them. Communicate with your clients and find out what challenges, issues, or pain they’re facing. Make their concern YOUR concern and look for ways to solve it together. Work this into your packages and you’ll dramatically improve client retention.
Custom services that address every need
Through your communications with clients, you can package your services in a way that perfectly addresses their needs. If you offer too many options, this will make it hard for clients to buy, so offer 2–3 options that comprehensively solve their problems. If you need more, offer add-on customization. The goal is to make sure they’re getting their needs met through purchasing your service.
Keep in touch and follow up
If you offer a service your clients need to renew or use again on a regular basis, set up a system for following up with them and reminding them that it’s time to buy their next package. Stay in regular communication with them after the service is completed so you can get their feedback and stay on their radar.
Reward client loyalty
Show your gratitude to clients who repeatedly use your service by implementing a client loyalty program. Offer a free service, a discount, or some other exclusive perk to say thanks. Be transparent about your customer loyalty program and let them know ahead of time so they have a reason to stay with you.
“Wow” your clients
In addition to rewarding your clients predictably with a clearly stated loyalty program, you can also “wow” your clients by surprising them and exceeding expectations. For example, occasionally throw in some extra service for free. This produces a powerful psychological effect. The impact will stay with your clients and help you build a strong relationship with them.
Find out why some clients leave
It’s inevitable that you will lose clients sometimes. When this happens, it’s an excellent opportunity to make improvements to your services so it doesn’t happen again. Reach out to clients who decide to quit using your service and ask them why and what improvements they’d like to see you make in the packages you offer. Use this feedback to make improvements and refine your services.
Give your clients the right options
Client retention starts with offering the right solutions that they’re looking for. Start by designing a limited number of packages that each offer a unique value to the user. Refine and use your marketing to communicate to potential clients how your packages work. The best retention strategy is to have satisfied clients who are getting their needs met with no fuss or bother.
Want to learn more about how you can package your services just right for your target client? Book you call here so we get you moving forward, together:
